AREAS OF EXPERTISE
Creative Direction, Writing for Advertising and Website, Brand Strategy and Storytelling, Creative Platform Development
WORK EXPERIENCE
2021: Independent Writer / Creative Director
2020: ECD, Publicis Prague
2016-2019: Global Creative Director, Ogilvy Amsterdam
Global Creative Lead on Philips and Sennheiser and Creative Lead on Center Parcs
2008-2015: Creative Director and Board Member, Ogilvy Cape Town
Creative Lead on Volkswagen and SABMiller (ABInbev)
2006-2008: Associate Creative Director, Ogilvy Cape Town
2003-2006: Copywriter, Ogilvy Cape Town
2001-2003: Copywriter, The Jupiter Drawing Room Johannesburg
2000-2001: Copywriter, TBWA Hunt Lascaris Johannesburg
1998-2000: Copywriter, Ogilvy Johannesburg
1996-1998: Red&Yellow Advertising School Cape Town
1991-1994: University of Cape Town: BA (Majors in English and Economics)
STATEMENT
My favorite work is work that grows out of strong insights and human truths.
I enjoy working upstream of the brief to help solve the problems that keep clients awake at night.
As a writer and Creative Director, my work has been recognized at D&AD, One Show and Cannes.
AWARDS
Cannes Bronze Lion: Philips, Dutch MasterJuices, PR, 2018
Cannes Bronze Lion: Philips, Dutch MasterJuices, Direct, 2018
Silver Lamp ADCN: Center Parcs, Say Yes, Film & Video, 2018
D&AD Wood Pencil: Volkswagen Amarok, Test Drives for good, Creativity for good, 2017
One Show Silver Pencil: Volkswagen Up, The car that takes you places, Magazine Campaign, 2016
Cannes Bronze Lion: Volkswagen Golf R, Terminal Velocity, Outdoor, 2015
Cannes Bronze Lion: Volkswagen Touareg, There’s more out there, Outdoor, 2014
One Show Merit Award: Volkswagen Touareg, There’s more out there, Collateral Posters, 2014
Cannes Gold Lion: City of Cape Town, Facebook Holiday, Branded Content and Entertainment, 2013
Cannes Shortlist: NSRI, Underwater Radio, Media, 2011
Cannes Shortlist: Project Concern International, The Changing Face Campaign, 2010
D&AD Wood Pencil: Boys Town Campaign, Writing for Advertising, 2003
One Show Merit Award: BMW C1, Evolution, 2002